New Websites Launched by Legal Marketing Agency Incorporate Digital Asset Optimization to Increase Competitive Internet Presence

Palm Beach County, FL – It’s no secret that law firms who are successful in marketing themselves need an Internet presence, but recently, it’s become increasingly important to offer site visitors more than just basic content to maintain your place on the web and convert clicks to clients.

To be found on the web and have an effective Internet presence, firms need to do more than the basic search engine optimization—the time has come for digital asset optimization (DAO). With “digital asset” additions to their sites such as blogs, videos, online photo galleries and more, attorneys and law firms can compete on the web—regardless of the firm’s size.

“By focusing only on traditional Search Engine Optimization, law firms are missing opportunities to be found on the web,” said BARD Marketing president John Sailer. “Streaming videos, blogs, photos, press releases and other online content are being searched for, and most websites don’t account for these other media types. Remember, YouTube recently overtook Yahoo to become the second largest search engine behind Google. This trend is only going to grow.”

BARD Marketing recently launched a number of websites for leading law firms that feature these digital elements, which increase the effectiveness and usefulness of each site to the user. The sites include: Alpizar Law – Palm Bay, Florida; Edward M. Ricci, P.A. – West Palm Beach, Florida; and the Suskauer Law Firm – West Palm Beach, Florida.

Alpizar Law, a personal injury and insurance bad faith firm in Palm Bay, Florida, caters to a bilingual clientele, and providing only limited information in Spanish isn’t an option. To address this need, BARD Marketing created a mirror site to their English website, www.alpizarlaw.com, in Spanish. The Spanish site utilizes the same web address and offers the same depth of information and content. As importantly, both the English language site and the Spanish language site offer custom created streaming videos to provide answers to common legal questions in video form.

Edward M. Ricci, P.A. launched a new site, located at www.edriccilaw.com that incorporates a Safety & Justice Blog that provides timely information to consumers on current topics, legislation and news in personal injury cases that affect the audience.

For the Suskauer Law Firm, a prominent criminal defense firm in West Palm Beach Florida, BARD developed a new website www.suskauerlaw.com, with the YouTube generation in mind. The site features several multimedia capabilities, to support television, radio and print media coverage rather than just being a repository for page after page of copy.

BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials, and can share innovative strategic concepts, during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit wwwbardmarketing.com.

Legal Marketing Agency Offers Tips for Law Firms on Development of 2009 Marketing Budgets ? Advises Against Cutting Corners

With the uncertainty of the economy, legal marketing agency Beyond All Reasonable Doubt Marketing is advising law firms to take a serious look at their budgets. While marketing, advertising and public relations dollars frequently are cut to reduce expenses, marketing experts agree that a down economy is actually the time when marketing efforts should remain in place, and if anything, be enhanced.

“When other law firms reduce their spending and cut their marketing, they have less presence in the marketplace,” explains BARD Marketing founder and president, John Sailer. “This means the time is ripe for a savvy law firm to grab market share – to reach the audience that is still there but who is hearing from fewer of your competitors.”

When planning your law firm’s budget, you should start by identifying how much you want to spend. While there are no hard and fast rules across the different types and sizes of law firms, it makes sense to budget your marketing as a percentage of expected revenue. Several studies have pegged overall law firm marketing budgets to be between 2 percent and 3 percent, with leading firms spending 5 percent or more.

Second, prioritize your initiatives by looking at both costs and expected benefits. This is easy if you tracked your efforts in past years. Remember that some of the lower cost initiatives may bring strong value while some of the higher cost initiatives may bring very little value. With this said, it is imperative to track outcome of every initiative.

BARD Marketing is experienced in budgeting and planning for short- and long-term marketing and advertising plans, and enables law firms to achieve and track ROI for their marketing activities. For more information or to request a report on Yellow Page Advertising Costs and Effectiveness, please visit www.bardmarketing.

Internet Marketing Agency Make Money Online Business Course – Work Online and Make Money

Internet Marketing Agency Make Money Online Business Course

Internet product marketing can be a very great industry, but it takes a lot of knowledge and skill. There are thousands and thousands of resources available to internet marketers that supposedly help you to work online and make money. These are my reviews for the best internet marketing training course that will actually work. These internet product marketing training guides will give you a greater knowledge of internet marketing, whether just starting out or think you know the industry. You will immediately start making more money online with an internet marketing training course.

#1: Wealthy Affiliate University

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At Wealthy Affiliate, you will find countless resources and training tutorials with more being added constantly, a private member forum, and your own “Space” where you can find buddies, blog, and talk with and learn from fellow internet marketers. WA also includes free web hosting and website design system. There is also a keyword tool, ClickBank product research tool, a linking cloaker tool that tracks your click-throughs, a NicheQ which gives you all kinds of information on a selected niche, keywords, articles, and much, much more. Here you will learn about free and paid internet marketing techniques. There are available resources about search engine optimization, article marketing, email marketing, website development, web hosting, pay per click marketing, conducting research, keyword optimization, and more. Internet Marketing Agency Make Money Online Business Course

#2: One Week Marketing by PotPieGirl

PotPieGirl is also a very successful internet marketer. She has used her previous experience to come up with strategies for internet marketing that work best and created an ebook from them. One Week Marketing by PotPieGirl will take you from beginner or intermediate internet marketing and put your success in overdrive within one week. You will learn all free techniques to work online and make money with internet marketing.

There are many bonuses included with the One Week Marketing by PotPieGirl internet marketing training course. You will receive step by step checklists so you know you are doing everything you are supposed to before moving forward. There is also a special bonus called A Conversation With Nick that will answer every question you may have about internet product marketing and the techniques you will learn. You’ll also get One Week Marketing by PotPieGirl Mind Maps which show you how everything you do fits together to benefit your career as an internet marketer.

If you are still learning about the internet marketing industry the One Week Marketing by PotPieGirl internet marketing training course is for you. It is a fail-proof system that will teach you everything you need to know about internet product marketing and take you along the right path so you will be able to work online and make money while doing it. Internet Marketing Agency Make Money Online Business Course